We can help you amplify your mission and expertise in a number of ways
Let us help tell your story for all platforms
Your mission passion statement: What should that be? Perhaps you have created one already but how often is is referred to? Is it easy for the outside world to understand? Let us help you finesse your mission statement and create a narrative story bank around it. How is your story told?
Thought Leadership:
Developing thought leadership starts with a goal. What is the expertise or unique mission you want to be known? Once that's established and your credentials are clear you can take the next steps.
It may mean creating a series of blogs on your website or other platforms like LinkedIn, Substack, Medium or countless others or opinion essays published by news organizations. It may mean something in a longer format. It may mean creating speaking and interview opportunities. Most professionals or organizations don't have the resources to make this happen. That's where a ghostwriter and media pros come in.
Opinion essays, often called op-eds, must reflect not only the opinion of the author but must meet the exacting standards of the publication. As an expert, your opinion matters but writing to persuade is an art.
Let a professional write/edit your op-ed, community essay or thought leader blog to make your point heard and get it published. Not everyone is published in the New York Times but countless other places might be a good fit for your mission. With in-depth media industry knowledge, let Helen and her team help you take the next step. This is where media relations comes in.
Writing for the ear:
Every speaker and every writer has a unique story and a unique voice and it’s up to a seasoned professional to capture that voice and hone it for the audience.
Speaking engagements: including keynotes, talks, press remarks or panel moderation. With decades in broadcasting, Helen is an expert in capturing individual voices and writing for the ear. Helen has written for CEOs, district attorneys, candidates and elected officials, groundbreaking scientists and health professionals.
Let Helen and her team bring your mission to life. We will create and finesse your speech to include your mission and make it hard-hitting, powerful, emotional and memorable with a bit of humor thrown in.
Scripting: As a noted broadcast writer and producer, Helen has created thousands of short- and long-form news stories, corporate stories and video biographies. Put your story in good hands.
(Just a note: op-ed placement is up to the mercy of an editor and the news cycle.)
Email helen@helenjonsen.com to discuss your project and fees.