By Helen Jonsen

To Speak Well: Listen, Breathe and Read

By helen / On January 11, 2018 / In Media Kaleidoscope


If you go to work every day, then you speak for a living. Every person who must greet another in the course of their day whether in person or over the phone is a public speaker and needs to speak well.  Sometimes we don’t think we are. At the same time, the companies or public […]

Halfway Normal: A September Story and How You Can Help

By helen / On September 11, 2017 / In Media Kaleidoscope, Social Good

childhood cancer hospital

September is… For 10 years now, I have written blogs and op-eds beginning with those words and what follows is usually something like this. September is when most children are settling into a new school year, but for some children, those 16,000 who are diagnosed each year with childhood cancer, September is different. They may […]

Exercise Your Writing Muscles: Mini Writing Moments

By helen / On May 29, 2017 / In Media Kaleidoscope

A little logo with a typewriter and typewritten words "Just My Type." Writing.

Do you commute on public transportation, with long rides and time to yourself?  It’s a perfect time to capture a moment in writing. Whether it’s tapped out on your phone in the notepad or doodled in a beautifully bound notebook, write down an observation or a feeling, thought or reflection about the news or something […]

Nuts or Not? Better Speech Will Help You Get Ahead

By helen / On January 30, 2017 / In Media Kaleidoscope

Bread with text "Sometimes you have to leave out the nuts."

There is nothing worse than apologizing for your point of view before you make it. “Sorry, I don’t believe that will work. Basically, I mean, we should bake banana bread without nuts. Ya know?  I mean, nuts can be soooo dangerous. Sorry, it’s just so, I mean, bad for so many people…” Wouldn’t that statement […]

Mission Storytelling: Powerful Stories That Move Us

By helen / On October 10, 2016 / In Media Kaleidoscope, Social Good


Great charities have great stories. Does yours? Great stories come in multiple shapes and sizes. But they all have a few common foundational points: they are compelling and engaging, they are moving and seductive. They show vision or illustrate mission. The first level of storytelling is often “The Founder’s Story.” It’s the “how it all […]

You Can’t Teach Curiosity

By helen / On May 3, 2016 / In Media Kaleidoscope

A Scrabble Board with the word Curiosity and Teach

“You can’t teach curiosity,” I found myself saying to a colleague recently. We were discussing an inexperienced reporter who we wondered if we could help become a good journalist. As a career journalist and communicator, I often meet students and young journalists or consult with managers who either want to improve the quality of their […]

Six Degrees of Hillary Clinton

By helen / On November 10, 2015 / In Media Kaleidoscope


I heard an old-style phrase recently in a one-on-one meeting. We had looked at a company website where almost every face of leadership was a man. My colleague commented, “Not for anything, but they need a few more skirts.” Of course, I knew what he meant. “And that’s not all,” I commented, as it was […]

Content Strategy: Reuse & Recycle

By helen / On February 9, 2015 / In Media Kaleidoscope


You already have great content and plans for more, but how can you get more out of what you’ve already created? Reuse and recycle! When I first started as editor of, the magazine was published eight times a year and then it dropped down to six. Up until then, most of the content on […]