How to create a well-written blog post

You’ve set up a blog. You have a catchy name and great pictures. But now you must write posts regularly–once a day, once a week, one a month. Here are some tips to improve your writing and give it that professional polish.

Write it and write it again.

You have a great idea for a blog and the words come quickly. You type it to the page and hit that final period. Done! Right? Wrong. Just like in school, make sure you read it again as if you have never seen it before.  Does every word make sense? Can you add descriptive words to give your sentences more life.

No run-on sentences.

If you find yourself adding “and” at the end of a sentence, stop. Two strong sentences will always trump one long one. Keep your sentences simple. They will say a lot more.

Watch your punctuation.

Remind yourself of the rules for commas and colons. Refer to reference guides like “The Elements of Style” by William Strunk and E.B. White. It’s often called a writer’s bible. If you prefer a journalist’s style guide, pick one and stick to it. You can subscribe to the AP StyleBook online or purchase it’s software which works directly with MS Word documents.  Another favorite is the New York Times Manual of Style and Usage.

Find an editor.

There is one important key to every good piece of writing–editing. Every writer needs an editor­–another person who can read the content, suggest changes, pick up typos and grammatical errors. Even after you have rewritten several times, don’t publish until someone else reads it with the purpose of editing.

Read out loud.

Before you hit “publish” read the document out loud. If anything feels clunky or hard to read, it probably is. Fix it.

Don’t forget to use photos and images where you can and make sure the quality is the best it can be. After you hit publish, sit back and enjoy your work and brainstorm your next blog.

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